TOM
EFINGER
LAINE
CONKLIN
MARK
LAMB
Our team of business professionals combines experience and passion to deliver results.
FOUNDERS & INVESTORS
Our team of business professionals combines experience and passion to deliver results.
CO-FOUNDER
With decades of experience in C-Suite communications and brand strategy, Tom brings a unique understanding of how to build companies that connect with their communities. His vision for Brooklyn Cedar merges his passion for Nordic wellness traditions with his expertise in creating memorable brand experiences.
CO-FOUNDER
Laine’s award-winning work in studio launches and creative direction gives Brooklyn Cedar its distinctive aesthetic identity. Her experience building spaces that people remember and return to is the driving force behind the design philosophy of the sauna garden.
ADVISOR & INVESTOR
As President of the British Sauna Society, Mark brings unmatched expertise in the global sauna landscape. His advisory role ensures Brooklyn Cedar is rooted in authentic bathing traditions while innovating for the North American market. He has been instrumental in the UK’s rapid expansion from 45 to 147 public saunas.